Thursday, January 14, 2010

Russ Martin

MW

What inspired you to start taking photographs, and what is the primary inspiration for you to keep working in this field?



RM

I grew up around cameras and photography. My father was a part time professional photographer and had a studio in town until I was about 12. When the building that he occupied was going to be torn down, he moved his business to our house. That included constructing a darkroom and using the living room for a studio. In high school, I wanted to make a name for myself. I tried sports, but I knew that was not going to be my claim to fame. Then I noticed another student who took pictures of school events was getting some notoriety. Having access to professional equipment, and a darkroom in my house, I said "I can do that!" My father loaned me one of his Rolleiflex cameras, showed me the basics, and I was on my way. Once I started, I was hooked. I loved looking through the camera and took pictures of everything and everyone. I came from a family without much extra money, so my father said he wasn't going to support my new found hobby. I think he wanted to teach me to be resourceful. Anyway, I had to find a way to pay for film and paper. I did that by taking pictures of all my friends and anyone who said "take my picture". I sold them for 25 cents to one dollar each. Back then, a roll of film was 80 cents and a box of 100 sheets of 8X10 paper was $8.00, so the income paid for my supplies. I went on to become the primary photographer for my high school yearbook. I photographed every school event as well as teams and activities. About half of the pictures were mine. Once I graduated, my photography career might have ended though. I went on to college and became a chemistry major. If I had been a little better mathematician or chemist, I would have stayed with that. However, when I ran into difficulties, I looked around for another major. In the meantime, when I applied to colleges, since I was involved with photography, I wanted to attend one where I had access to a darkroom. A tour guide where I ended up said that they had one students could use. Little did I know that she didn't know what she was talking about. So, once enrolled I discovered the truth and I wrote a letter to the editor of the college newspaper to complain. To my surprise, he called offering a position as a photographer. The fringe benefit was that I could use their darkroom any time I wanted. Now, being on the college newspaper had it's benefits as well. I got into concerts and other events for free and I was popular since I could get pictures published in the paper. This clinched the deal. I was having a lot of fun being a photographer and I wasn't having any being a chemistry and math student. So, knowing that I could be an art student and take photography courses, I made an appointment to see the chairman of the art department to ask if I could transfer in. I had never taken an art course in my life and didn't know anything but Picasso and Leonardo DaVinci, were famous artists. That didn't matter, I went for it based on my portfolio of photographs. Well, he evidently could see how intent I was, and that I had some decent photographs, so let me in. That was the beginning and it established the course for my life.


Since the beginning, I have loved everything about photography. I especially remember looking through my camera at everything. Though I didn't make pictures a lot of the time, I just liked how things looked through a lens. I also liked composing images and visually played around frequently. That love of images is still present. Today though, I don't photograph everything. I work on one project, usually involving one subject, over a long period of time. I do this to achieve something which is new and meaningful and that usually takes time. The challenges inherent in each project are what keeps me going. "The Hosta Project", which I am still working on after three years, was a challenge to myself to try to make "good pictures" from a subject that seems unimportant, or even boring. That is the kind of challenge that keeps me going.


MW

In your opinion and experience, how can emerging photographers evaluate themselves as ready to start promoting their works and seek broader exposure for their photographs? What is one vital action you would recommend photographers undertake to find their audience, be included in exhibitions, and gain professional representation?



RM

They should to try to take a detached view of their work and compare it to that of photographers who are known or famous. If their work resembles anyone well known, my advice is to try something else. I frequently tell people to be yourself. Nobody wants another of anyone. Also, some subjects are already staked out. Ansel Adams was known for his pictures of Yosemite National Park. Anyone who takes a Yosemite picture will have their pictures compared to his. Better to photograph somewhere else. But, it goes further than this. A photographer shouldn't work in the style of another photographer either. Today, I'm seeing a lot of photographers who imitate Michael Kenna. Some of the pictures are even better than Kenna's. However, they will never become as important as Kenna. One person gets known for the, subject, style, or technique, and the rest are clones.


One vital action I recommend that photographers undertake is to network. Get on Facebook and learn to use it. It is a wonderful tool that didn't exist when I was young. Today, anyone can contact anyone. Not only that, it is free! I have become represented in three galleries through my Facebook contacts, and my "friends" include some of the most important people in the photography world. Not sure how much they pay attention to what I post, but they are seeing my name. Eventually, I become a person to them. That is important.


I also recommend entering the biggest and the most important competitions. See if you can win top honors. It is the people who win those honors that sometimes become important. If you can't win them, then that tells you something. On the other hand, if you do, it can really jump start things for you. Everyone has small competitions and exhibitions on their resumes. If a resume is important, then it will only be as important as what is on it.


Last but not least, your work is the main thing that will get you attention. It has to be wonderful in some way. It has to stop people in their tracks and make them sit up and take notice. I sometimes tell people that the work is everything. It is almost everything. Awards are important, but a long resume and well written artist statement won't save weak pictures. And nobody will care much about the supporting material if the pictures are great. I personally know of photographers who were unknown a few years ago and are now selling a lot of prints. They had short resumes, no college degrees, and 25-50 pictures. It didn't matter. The galleries loved their work.


I once was interviewed by the Picture Buyer of ABC TV. I asked what I had to do to get into his file of preferred photographers? He said "make great pictures". That is all he cared about. When pictures are hanging on a wall in a gallery or published in magazines, nothing else is important.



MW

How did it come about that you achieved the status of successful, professional photographer? What steps were involved in reaching your level of success?



RM

First there are all the things that I did to prepare myself. I read everything about photography, looked at thousands of pictures, and went to galleries and museums. I tried to perfect my craft and become the best photographer I could possibly be. I also became an art and photography major in college and earned both a bachelors degree and a Master of Fine Arts degree in photography. This education broadened my perspectives and I became knowledgeable about art and fine art photography.


Then, there were two periods when I achieved success. The first was in the late 1970's when I was represented by a good gallery in New York City. At that time, I was one of the few fine art photographers who specialized in color. Not only that, but it was different in that it wasn't documentary. It was tied to the traditions of art. When I approached the gallery, I believe it was obvious that it was unique and my work was accepted. Unfortunately, my gallery closed after three years and I had to find another source of income. I then became a photography teacher in a number of high schools and dropped out of trying to exhibit. Remember too, that this was before computers and the internet. It was very difficult to get your work seen, let alone represented. You had to send physical portfolios prints or take them around to places like New York, Chicago, or Los Angeles. I was not in a position to be able to do this. With the internet, this has now all changed.


Fast forward to 2005. This began my rebirth as a fine art photographer. Approaching retirement, I decided to enter B&W magazine's first portfolio contest. I was fortunate to win a Spotlight Feature with my "Flowing Water" series which was created 35 years prior. With this win, I was inspired to create new work and to enter it into international competitions and submit to magazines. Luckily, I have won quite a few awards and been featured in other respected fine art photography magazines. This has led to representation in galleries.




Wilted Hosta and Oak Leaves, 2007



Hosta Flower and Leaves, 2006


Dappled Sun, 2006


Silky Leaves, 2007


Reclining Leaf, 2007


Rococo Leaf, 2008


Wilted Group, 2008


Green and Blue Wilted Hosta Leaves, 2008


Blue Wilted Hosta Leaf, 2008


Torn and Wilted Hosta Leaves, 2008

© all images Russ Martin

Tuesday, December 8, 2009

Scott Pasfield

MW
What inspired you to start taking photographs, and what is the primary inspiration for you to keep working in this field?


SP
Actually it was a love affair that my father had with photography that first inspired me. He took classes in college and was always into it as a hobby when I was growing up. I remember him taking it very seriously and using great care in composing his photographs, even if they were just family snapshots. He did look at it as an art form and even had a darkroom for a little while when I was a kid. But what changed things for me, was when he got a Polaroid SX-70 camera for Christmas one year from my mother. The whole thing was so magical to me. I mean Polaroids had been around for ever I thought, my grandparents had albums filled with their land camera peel apart type pictures with the ruffled edges. But this new motorized pop up SLR camera was so modern and even sexy to me. It was wrapped in the most beautiful brown leather that was soft and smooth to the touch and it shot out these amazingly saturated little colorful photos that magically appeared before your eyes. Those first pictures were soooo cool to me. I can still vividly remember all of them that my father shot that Christmas Day. I soon had my own little point and shoot camera and was hooked. Although I went to school for architecture, I ultimately decided to pursue photography as a career after a near-death avalanche experience that shook me up a bit and forced me to reevaluate my life. I enrolled in photo classes at a local college for a couple of years and moved to New York in '96 to pursue my photo dreams. While I have have had some success, I still feel like I am just beginning and that I finally have the necessary tools and knowledge, to not only take the pictures, but to do much more in the process.


MW
In your opinion and experience, how can emerging photographers evaluate themselves as ready to start promoting their works and seek broader exposure for their photographs? What is one vital action you would recommend photographers undertake to find their audience, be included in exhibitions, and gain professional representation?


SP
That is a question that I ask myself all the time, so I'm not really sure I'm in a position to offer the best advice. Times are quickly changing in the industry and who knows how it will continue to transform. The internet makes getting to people easier than ever, it's just knowing how to play the networking game right and having the goods to back it up that's important. And one is ready when they have a very strong body of work that is presented well. It doesn't have to me much, twenty amazing images, a strong online website and a couple of kick ass portfolios is enough to get you going. But understanding the market and your role in it is key and once you know enough about what you're selling, finding your audience shouldn't be that difficult. Online contact service lists for buyers and art directors makes it simple to contact people, it's just getting them to listen that's the hard part. And I say think outside the box on this one. Targeting your audience with creativity, diligence, perseverance, and a certain amount of humbleness helps, whether you're going after editorial art directors or gallery owners. I also think that getting representation is something that is very difficult until you are so busy yourself that you truly do need the help. When that happens, start to look. Most agents aren't interested until you can bring in money and clients for them, they rarely want to build an artist's career. But there are exceptions to every rule and no magic bullets...


MW
How did it come about that you achieved the status of successful, professional photographer? What steps were involved in reaching your level of success?


SP
I think that I have had some success though the years and do consider myself a professional photographer, so I'll do my best to answer that question. But quite frankly, lately I don't feel very successful as the last two years have been transitional for me. After getting to NY, I started to freelance assist and plugged myself into a good group of people that way. I did that for two years and had a blast travelling and learning the technical side of taking pictures. I then took a job running the studio for a successful ad shooter who had always wanted to produce his own jobs in-house. He gave me a chance on a small job and soon after I was running all of his shoots. He did not have an agent, so I was involved in the whole process, from receiving layouts, putting together estimates, hiring the crew and running the productions. It taught me a tremendous amount about the business side of taking pictures. I also worked out a commission deal with him, which gave me a piece of the production fees and ended up making me some great money. After two years doing this, I left to take some time to put together a new portfolio of work and was soon knocking on doors and getting my own gigs. I have never had an agent and have never been busy enough to warrant one actually...but maybe some day. I think it's a very tricky thing to turn one's hobby and passion into a career and something that is difficult to navigate. For me, after many years, it all became about making money and I lost some of myself in the process. And in an attempt to find me again, it was crucial to follow a new very personal path that combined my love of photography with making a difference somehow in the world. I closed my studio about two years ago, stopped doing many jobs just for the money, and started working on a new photo project called "Gay America", documenting out and proud gay men across America, sharing their stories and photographing them in their world. And for the first time in my life, I finally feel that I am using the talents that were given to me in the right way. And it feels really good.


all images are from the series Gay America

Michael - Atlanta, GA


Jakoury - Chester, VA

Jacques & Abi - Sacramento, CA


Sam - Driggs, ID


Alex - Seward, AK

Bob - Scottsdale, AZ


Kevin & Mark - Kearney, MO

Ted - Peaks Island, ME


Roger & Scotty - Tulsa, OK


Henry, Scott & Cameron RIP - Minneapolis, MN
copyright all images Scott Pasfield

Sunday, November 1, 2009

Tierney Gearon

MW

What inspired you to start taking photographs, and what is the primary inspiration for you to keep working in this field?



TG

I used to model and when I was working I started document everything with my camera ! I am a very visual person . When I discover photography it changed my life . It calmed me down and gave me something and somewhere to put my energy ...

I love documenting my life and my children . They are my inspiration and of course light and the amazing way a camera catches it !!



MW

In your opinion and experience, how can emerging photographers evaluate themselves as ready to start promoting their works and seek broader exposure for their photographs? What is one vital action you would recommend photographers undertake to find their audience, be included in exhibitions, and gain professional representation?



TG

My biggest advise is to just start documenting something they love that is in front of them take it one step at a time soon they will have an amazing body of work . If one has the courage most people art galleries and magazines etc... Are always looking for something new and interesting so just start calling and seeing people ! Not everyone is going to respond but if you can find one person that likes your work then you made it !!! Then keep up that relationship with that person and use them as a inspiration to go further and then keep seeing people .. The next thing you know you will be achieve some of your goals !



MW

How did it come about that you achieved the status of successful, professional photographer? What steps were involved in reaching your level of success?



TG

I had quit commercial photography and went to see an art director that believes in my work he encouraged me to start documenting my family I was bored with commercial work ..... Then I met Charles Saatchi and he fell in love with my photos and then did a huge show .... What happened to me is not the regular way of things it just happened then one thing lead to the next .....





all images are from the series EXPLOSURE

Frame 13, 2008


Frame 18, 2008


Frame 19, 2007


Frame 8, 2008


Frame 22, 2007


Frame 1, 2008


Frame 68, 2008


Frame 70, 2007


Frame 11, 2007


Frame 12, 2008


Frame 16, 2008


Frame 49, 2008

© all images Tierney Gearon

Tuesday, September 29, 2009

David Hilliard

MW
What inspired you to start taking photographs, and what is the primary inspiration for you to keep working in this field?


DH
My father and my grandfather were both photographic hobbyists. In the beginning I merely followed their lead. But for me my connection to the medium quickly grew deeper. Photography became a vehicle through which I could navigate and maintain a kind of control. I could order events, categorize friends and places…edit my world. Photography made everything around me look better. It made life clearer. As a boy I felt as though I had very little control over my life. Photography was an antidote. It was my escape. Now, as an adult and practicing artist, I make photographs for multiple reasons, but I’m sure, at my core, there is still this therapeutic/historic connection to the camera.


MW
In your opinion and experience, how can emerging photographers evaluate themselves as ready to start promoting their works and seek broader exposure for their photographs? What is one vital action you would recommend photographers undertake to find their audience, be included in exhibitions, and gain professional representation?


DH
I think an artist knows when the work is ready. When it’s as good as it can be at THAT moment…and perhaps when it needs an audience. I would suggest to any emerging talent to start looking at galleries/exhibition spaces that they perhaps feel a kinship with…a sense of alignment. Investigate the procedures for getting your work in front of them and do it. Play by their rules. Be prepared. Speak well about what you make, write solid statements about your work and be prepared to handle criticism. Don’t be defensive…turn off. Write thank you notes! It only takes that one or two galleries or supporter/backer to start the ball rolling. Make the work, but also know that you have the daunting task of marketing it and sending it out into the world.


MW
How did it come about that you achieved the status of successful, professional photographer? What steps were involved in reaching your level of success?


DH
Work, lots of energy and a blind faith that what I was making mattered not only to myself but to others as well. I knew that I had to get the work out there. That’s all I’ve ever wanted to do; make my imagery and make a living doing it. I worked, and continue to work very hard. I make, I fail, I make, I succeed. It’s a kind of battle. But through it all I’m learning and finding inspiration. And I might also suggest building a large skill set. Make fine art, commercial art, editorial art, teach, assist, etc, etc. Do it all. It keeps you going and in the end I truly believe that it can inform aspects of your work.



Mary Remembering, 2008


A Kiss, 1994


Aftertaste Of Ritual, 2008


Boys Tethered, 2008


Hope, 2008


Of A Certain Temperance, 2008


Hug, 2008


Susie Floating, 2003


Shirts vs. Skins, 2001


The Lone Wolf, 1993

© all images David Hilliard

Thursday, August 27, 2009

Tony Mendoza

MW
What inspired you to start taking photographs, and what is the primary inspiration for you to keep working in this field?


TM
The short answer was that I studied architecture in graduate school and I had to take lots of pictures of buildings and models of buildings and building sites as part of my work as an architect. So I became somewhat skilled as a photographer, and had the money to buy good equipment, set up a darkroom etc. The long answer was that I was influenced by the 60s, and felt that going to an office was a sellout to the establishment. I also moved into a commune where everyone was dropping out of their regular careers and jobs. This happened in the early 70s. Everybody was having a good time going after what they really wanted to do in life. I looked around to see what else I could do and photography seemed liked something that would be fun, wouldn't require me to go to an office, and would allow me to do art. I also hated getting up at 7 in the morning to go to work, so being an artist would allow me to sleep late. Then I started on the road to making it as a photographer, and I ended up working twice as hard as I worked as an architect.
 
I kept at it because I loved the freedom of being a self-employed artist. I was single at the time and being a good artist seemed like a sure-fire way to attract girls, and I liked the challenge of making it in a very competitive field where most people give up and do something else. Living in a commune throughout the Seventies helped because my rent and food payments were minimal, around $130 a month, so I could pursue an art photography direction, which didn't pay as opposed to a commercial direction, which would have been as deadly as working in an architectural office.
 

MW
In your opinion and experience, how can emerging photographers evaluate themselves as ready to start promoting their works and seek broader exposure for their photographs?  What is one vital action you would recommend photographers undertake to find their audience, be included in exhibitions, and gain professional representation?
 

TM
This is a tough question because I don't consider my career as successful in a traditional sense. Some people know if my work, but most don't and I don't have a photography gallery in NYC, which is a requirement today if you are going to make it as an art photographer. But I don't want to sell myself short, because I do have a great job, as a photography professor at the Ohio State University, and I've published four photography books I'm proud of. The first book I published, Ernie: A Photographer's Memoir, a book about a cat, is an interesting story, about perseverance, and hanging in there, which is what I would advice anyone trying to make it as a photographer. Here is the story:
 
I was slow getting going as a photographer. I started photographing full time in 1973 and worked diligently for years to improve my craft, but I didn't have a show in a decent gallery till 1981, when I moved to NYC. In New York, I had trouble paying the rent for the loft I shared, and had no money to go out and participate in all the stuff going on in the city, so I mostly stayed in the loft and photographed my loftmate's cat. I did it for 3 years and took some 10,000 pictures of Ernie, the cat. I had a few shows of  cat pictures, and everyone seemed to really like the pictures. I also sold the pictures in a street corner in Soho for $40 dollars a picture, and whenever I set up in the corner of West Broadway and Broome St, the pictures would fly till I met the rent payments due that month, so I knew I had a popular body of work, which gave me the idea I should do a book. For the next 2 years I got 50 rejections from publishers. I ran out of money and had to leave the loft and move to Brooklyn, but I kept at it, sending the work out, and finally a small press in California said they loved the pictures and would do the book. The publisher was very cautious about the first printing, 3000 copies. I knew some art directors in NYC, and found out thru them what reviewers in NY magazines had cats and I send them all copies. It worked because the book was incredibly well reviewed by Vogue, People and Newsweek. The first printing sold out in one week. It went thru 10 printings at the small press and then a large publisher (Chronicle Books)  picked it up 14 years after it was first published, republished it in a better printed edition, and the book did very well all over again. Then a Japanese publisher picked it up and it did very well in Japan. It still sells 24 years after it was originally published.
 
This story tells me that the 50 publishers that rejected it didn't have a clue, that lots of people in the photo business don't have a clue,  and that if you believe you have a really good project, one should keep plugging at it till something happens. It seemed to work for me. So to answer the question, I'm a believer in hanging in there. I tell students that it's very difficult to make it in art photography, but if you really want it, and you are willing to hang in there, and you are willing to struggle financially, you can do it. Most people quit.
 

MW
How did it come about that you achieved the status of successful, professional photographer?  What steps were involved in reaching your level of success?
 

TM
After I published the first book I geared my work to books, as opposed to the gallery world, because I liked what results from a book, as opposed to a show. 300 people will see a show, and if you are very lucky, the show will get reviewed, but a book has a huge audience, and a book lingers on. I still get e-mails from fans of the Ernie book. The second book I published (Stories, Atlantic Monthly Press) was fairly easy to publish, because the success of the first book opened the doors of publishers, but after that it has been difficult to publish other books, because the economics of photo books are tough. They cost a lot to produce and they have a small audience, a deadly combination. Still, I published a third book with a university press, (Cuba:Going Back, University of Texas Press) and a fourth book, (Flowers, Nazraeli Press) with a photo book publisher, so I've hung in there. I'm now trying to published a book about my dog Bob, which are the pictures I've included in this interview. Like all the other books, it's a struggle to find a publisher, but I'm confident I will, so I will keep at it.  



all images are from Tony Mendoza's series "Bob"






























© all images Tony Mendoza

About this Blog

Two Way Lens is a project designed to inform and inspire emerging photographers wanting to focus their creative output in a way that enhances their chances of finding an audience, being included in exhibitions and ultimately achieving gallery representation. The journey from inspired artist to successful artist is one that is often difficult to negotiate and hard to control. On these pages, I will feature the experiences and opinions of other photographers who I have found inspiring, and hopefully the knowledge they have built in their own experiences will be valuable to all of us finding our own way to sharing our creativity with the wider world.